DONβT you just love the smell of a new car?
Westerners have forever swooned from the leather, plastic, cloth, wood or whatever is used in car construction. Open the door of a new one and itβs a wondrous aroma – except itβs quite the opposite for Chinese.
They absolutely loathe that smell, and Ford is so worried about it that it has filed a patent application for a process that removes it.
It has even hired some Chinese with exceptional smell detection (they call them βgolden nosesβ) to sniff car parts and identify those with any scent they deem offensive.
JD Power says more than 10 percent of drivers in Chinaβnow by far the worldβs largest car marketβcomplained about the new-car smell in its 2018 survey.
βUnpleasant interior smell remains the top industry problem in that market,β JD Power senior director, global automotive, Brent Gruber said.
βTo put that in context, it is nearly double the problem rate of the second most prevalent problem, excessive fuel consumption.β
Chinese consumers are said to regard new-car odour as a bigger problem than fuel guzzling and wind roar, as some worry the smell could be a health hazard.
And they could be right.
According to Fordβs patent application, the new-car smell is caused primarily by the release of gases from volatile organic compounds used the vehicleβs construction materials, such as plastic, leather, and vinyl.
Adhesives, glass cleaners, and sealants may also be contributory factors.
The US Environmental Protection Agency says exposure to those volatile organic compounds can have health effects ranging from headaches to memory impairment.
The process detailed by Ford in its patent application proposes using heat to speed up what they call βoff-gassingβ by leaving the car in the sun with windows open, turning on the heater,Β the fan, or running the engine.
Sensors would determine if the intensity of the sunlight and the ambient temperature are high enough to trigger the off-gassing and to measure the level of the compounds creating the offensive pong.
Ford says it does not have specific plans to deploy the technology in its vehicles yet.
Well, why then would they employ 18 golden noses and take out a patent to prevent the offending (to Chinese) smell?
βThis patent is the result of years of research and is just one idea we are considering for future use,β Fordβs senior technical leader in materials sustainability Debbie Mielewski said.
Love her job title.
The smell problem was attacked by Lincoln some years ago when it fitted its products with charcoal canisters in an attempt to remove every whiff.
Guess that was part of the βyears of researchβ mentioned by Debbie.
And what the car air-freshener companies?
Quite a few of them do big business selling colourful little containers that clip onto the aircon vent to offer exactly what the Chinese hate?
