Those two tend to follow each other, with almost every version and trim having a direct counterpart on the other side. The GV80 is a bit in-between. It starts for more money than the entry-level X5 for example, but it’s more powerful and with better specs. At the very top end, it lacks an offer against the beastly V8 GLE63 AMG, but the top-specced GV80 is about half the price. It’s even significantly cheaper than the top non-AMG offering. You can get into the premium segment and even shop around a bit and still pay significantly less.

Judging by the first look, the Genesis GV80 seems to be more than a viable competitor. However, it’s main appeal from the industry point of view is the notion that this is just the beginning for the GV80.